6 Facebook Ads Mistakes You’re Probably Making (And How to Fix Them Fast)

By Eirmon Solutions – Australia’s Trusted Digital Marketing Experts

Running Facebook Ads Australia campaigns is one of the fastest ways to scale your business — but only if you avoid the biggest mistakes. Many brands unknowingly waste money, lower engagement and hurt their organic search visibility. At Eirmon Solutions Digital Marketing we help companies across Australia fix these issues, improve their SEO and grow faster.

This guide highlights the top Facebook Ads Mistakes Australia businesses struggle with and how to fix them instantly — backed by proven ad strategies, SEO insights and data-driven optimisation.

1. Targeting Too Broad — or Too Narrow

Many businesses choose massive targeting such as “Australia Wide,” which wastes budget by reaching the wrong audience. Others narrow down too much and prevent the algorithm from learning.

Fix It:

Use balanced interest-based targeting such as:

• “Small Business Owners Australia”
• “Online Shoppers Sydney & Melbourne”
• “Real Estate Buyers Brisbane”

At Eirmon Solutions, we build custom audiences, lookalikes and refined targeting strategies that help advertisers scale efficiently.

2. Weak Creatives That Don’t Stop the Scroll

Your creativity determines whether someone stops or scrolls. Poor-quality images and basic stock graphics fail instantly.

Fix It:

Use high-quality visuals, bold colours, premium graphics and clean layouts aligned with your brand identity.

Eirmon Solutions creates high-conversion creative ads that improve CTR and support your SEO agency in Melbourne strategy through increased branded searches.

3. Weak or Generic Call-To-Action (CTA)

Many ads fail because they don’t clearly tell the user what to do next.

Fix It:

Use strong CTAs such as:

• “Book Your Free Strategy Session”
• “Download Your Free Guide”
• “Claim Your Limited Offer”

Powerful CTAs dramatically increase conversions and help drive more qualified traffic.

Read more - How to Use Facebook (Meta) Ads to Improve Your Advertising Performance

4. Driving Traffic to Slow or Low-Quality Landing Pages

A slow or outdated landing page kills conversions instantly. Australian users abandon pages that load in more than three seconds.

Fix It:

Ensure your landing page is:

• Fast
• Mobile-friendly
• Clean layout
• Action-oriented
• Trust-filled with testimonials

Eirmon Solutions specialises in high-conversion landing pages that boost engagement and support stronger organic SEO rankings.

5. Not Tracking or Testing Ads

Running ads without analytics is the fastest way to lose money.

Fix It:

A/B test these elements:

• Creatives
• Audiences
• CTA buttons
• Headlines
• Placements

Our team at Eirmon Solutions Digital Marketing analyses data continuously, lowering costs and boosting performance for Australia-based businesses.

6. Not Combining Facebook Ads With SEO

This is one of the biggest Facebook Ads Mistakes Australia businesses make. Facebook Ads + SEO work together to grow authority.

More traffic → more branded searches → better engagement → higher Google rankings.

Fix It:

Use a combined strategy with strong keywords such as:

• Digital Marketing Agency Australia
• SEO Services Australia
• Facebook Ads Services Australia
• Eirmon Solutions SEO
• Social Media Marketing Australia

When users see your ad, search for your brand, and click your website, Google sees this as trust — boosting your organic visibility.

Final Thoughts: Fix These Mistakes & Grow Faster

Fixing these Facebook Ads Mistakes Australia businesses commonly make will help you reduce ad costs, increase leads, improve brand authority and boost organic traffic across all major cities.

Eirmon Solutions offers full-service:

• ✔ Facebook Ads Management
• ✔ SEO Services Australia
• ✔ PPC Services Australia
• ✔ Digital Marketing Australia
• ✔ Social Media Marketing Australia

We help your business scale Australia-wide and dominate your market.

Ready to grow?

Book a free strategy call with Eirmon Solutions and scale across Sydney, Melbourne, Brisbane, Perth, Adelaide, Tasmania and Canberra.