Google Ads vs Facebook Ads in Australia: Which Delivers Better ROI?

Digital advertising remains one of the fastest ways for Australian businesses to drive leads, sales, and visibility. A common question in 2025 is: Google Ads vs Facebook Ads in Australia: Which Delivers Better ROI?

At Eirmon Solutions, a trusted Social Media Marketing Agency in Melbourne, we help businesses choose the right advertising platform—or combine both—to achieve measurable ROI and sustainable growth.

Understanding Google Ads in the Australian Market

Google Ads targets users actively searching for solutions, making it a high-intent advertising channel ideal for fast conversions.

Benefits of Google Ads

• Captures ready-to-buy customers
• Excellent for local Australian businesses
• Highly effective for service-based industries
• Advanced targeting by keywords, location and devices

High-traffic keywords include Google Ads Australia, PPC advertising Australia, search engine marketing and paid search campaigns.

At Eirmon Solutions, Google Ads strategies focus on intent-driven keywords that convert traffic into qualified leads.

Understanding Facebook Ads in Australia

Facebook Ads and Instagram Ads focus on audience-based targeting, allowing brands to reach potential customers before they even start searching.

Benefits of Facebook Ads

• Detailed interest and behaviour targeting
• Visually engaging ad formats
• Lower cost per click
• Ideal for eCommerce, startups, and lifestyle brands

High-value SEO keywords include Facebook Ads Australia, social media advertising, paid social campaigns and Instagram marketing Australia.

As a Social Media Marketing Agency in Melbourne, Eirmon Solutions specialises in building high-engagement Facebook and Instagram campaigns that scale profitably.

Read this blog- From Reach to ROI: Paid Social Advertising Trends for 2025

Many ads fail because they don’t clearly tell the user what to do next.

Google Ads vs Facebook Ads: ROI Comparison

When evaluating Google Ads vs Facebook Ads in Australia: Which Delivers Better ROI? Understanding intent versus engagement is critical.

Google Ads ROI

• Higher cost per click
• Strong conversion intent
• Immediate lead generation
• Ideal for service-focused businesses

Facebook Ads ROI

• Lower cost per click
• Strong audience engagement
• Excellent for retargeting
• Long-term brand growth

Australian businesses working with Eirmon Solutions often achieve the best ROI by integrating both platforms into a unified strategy.

Which Platform Is Best for Australian Businesses?

Best-fit guide:

• Local services → Google Ads
• eCommerce brands → Facebook Ads
• B2B companies → Google Ads
• Startups → Facebook Ads
• Growing brands → Google Ads + Facebook Ads

This full-funnel approach is exactly how Eirmon Solutions, a results-driven Social Media Marketing Agency in Melbourne, helps brands dominate search and social channels.

Cost Comparison in Australia (2025)

• Google Ads CPC: $1.50 – $6.00+
• Facebook Ads CPC: $0.40 – $2.50
• Google Ads: Faster conversions
• Facebook Ads: Lower costs, higher engagement

With advanced tracking, A/B testing, and continuous optimisation, Eirmon Solutions ensures every dollar spent delivers maximum ROI.

SEO-Boosting Keywords

This blog is optimised with high-intent keywords such as:

• Google Ads Australia
• Facebook Ads Australia
• Social Media Marketing Agency in Melbourne
• PPC agency Australia
• digital marketing agency Australia
• online advertising Australia
• ROI-focused PPC campaigns

These keywords help increase organic traffic, local visibility, and lead quality.

Final Verdict: Which Delivers Better ROI?

So, Google Ads vs Facebook Ads in Australia: Which Delivers Better ROI?

Google Ads wins for immediate conversions Facebook Ads wins for audience building and retargeting

The most successful Australian businesses don’t choose one—they integrate both platforms with expert strategy, data tracking, and continuous optimisation.

If you want consistent growth, ROI-driven campaigns, and measurable results, working with a professional PPC agency in Melbourne can make all the difference.